Using Your E-mail List Effectively
When launching a new website, selling a new product or running a promotion, marketing it the key to getting the message out there. One extremely effective method of marketing is to send e-mails to all of your customers.
You probably already maintain a database of your customers and users, which you are able to e-mail with any updates or news. If you aren’t, you should start now: marketing to your existing customers is extremely important if you wish to maintain a low ‘cost per conversion’. Continue Reading →
Sneak Preview for Advertisers
A few weeks ago we published a few screenshots of the Pipvertise platform for the interest of publishers. Today, we are excited to be releasing a few screenshots for advertisers.
Continue Reading →
WebPhoneCheck.com Launches: Easy phone verification
At Pipvertise, we have been concerned with preventing fraud. From the start, we have been building robust fraud prevention mechanisms into our platform. One of the problems we have faced, as many others had, is the ability to confirm that we are dealing with real people and not machines.
Phone verification is an affordable way to reduce fraud. By ensuring that all customers are associated with a valid telephone number, we can automatically filter out automated requests and reduce costs to us from malicious activity — we can then pass this saving to all of our customers. Continue Reading →
Sneak Preview for Publishers
Development of Pipvertise is going strong and we are on target to launch the closed beta 1 September, 2011. Firstly, I would like to thank the many of you who have registered interest in our closed beta. If you haven’t yet registered your interest and wish to start using Pipvertise from 1 September, you can sign up here. Continue Reading →
Using Google Authorship: Your Face in SERPs.
Mashable is using authorship markup
For about a month now, Google has allowed author information — a photograph and name — to be displayed beside blog results on Google results pages. Many results from Mashable and other high profile sites now include this authorship information. Continue Reading →
How to Market with YOUTUBE (3 Ideas)
YouTube has become a hugely popular platform for Internet users to share their own creative content, consume the content of others and occasionally make a few bucks. And we see, time and time again, if people are crowding around a particular webservice, it offers a huge potential to business. In the past few years, YouTube has vastly matured in its commercial stature. It has become increasingly easier and very accessible for businesses to reach out and communicate with YouTube users. Continue Reading →
Using GOOGLE +1 on Your Blog or Not?
Google+ logo
Google +1 is a crucial part of Google+ allowing web users to ‘like’ content around the web. It is akin to Facebook’s like button which is integrated on websites across the Internet. When the +1 button is placed on a blog or website, web visitors can quite easily recommend content and distribute it via Google+ and other Google web properties. Continue Reading →
4 Ideas to Improve Page Load Time
With Google now factoring page load time when considering the relevancy of search results, there is even more pressure on web developers to have pages load as fast as possible. Slow page load times can be a burden on many websites. Today, a load time above 10s is unacceptable with 1-3 seconds being considered ideal (and, of course, less than 1 second, more than ideal). Continue Reading →
3 Steps to Improving Customer Support
Good customer support is an essential attribute of all businesses. Many customers see support as the most important factor when working with a particular business. If customer support is bad, your customers are unhappy and you will eventually lose their custom. If it is extremely good, your customers are more likely to do business again and are willing to pay a premium for the service you offer. Continue Reading →
How to Demographically Profile Visitors
When it comes to online advertising, an audience is often the most important criterion for advertisers. Many advertising networks allow advertisers to target web visitors by gender, age, educational status and a variety of other demographical attributes.
It is important, both for advertisers and publishers, to understand exactly who an audience is. For publishers, it means they can tailor the web experience and content for a particular audience. For an advertiser, it means they can more accurately evaluate the suitability of an advertising campaign for a particular demographic. Continue Reading →